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This lovely month of May has us giddy with excitement for E3 as we prep ourselves for sensory and gaming overload.  Check out what we’re anticipating based on the rumors that have been swirling around for the 2012 show. Also in this issue, we dive into how the carrot of freemium gameplay has effectively converted free players to paying players as well as how gaming has gone from acting as an afterthought for traditional entertainment (think videogames released after a theatrical release) to being fully incorporated and even influential to these releases.

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As spring hits into high gear, we look forward to brining you all of the bloomin’ gaming news (get it? Because flowers are blooming and so are our artic…ah, forget it!)

This month’s feature story hits on two things the masses are loving the most – casual games and social media; a convergence that’s creating a super power toolset in the world of social influence.  We also took some time to jump into the Kickstarter rabbit hole for promising new games we’d put our money behind, and got sucked back into a little-known title called Angry Birds thanks to its evolving gameplay mechanics and marketing mix.

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** This article appears in the March issue of PLAYED, our monthly gaming newsletter. Download the entire issue here. **

By many accounts, it’s been “the year of mobile” in one form or another for the past ten years. However, if the latest trend in the space holds true, mobile’s decade of dominance may really just be beginning. Alongside a surge of gaming innovation for the smaller screen, the “moving to mobile” trend, is seeing some of gaming’s best and brightest abandon the AAA, multi-million dollar production budget game development space in favor of creating for the “second screen”, gaming’s ubiquitous console.

This month’s issue recounts the latest “year of mobile” and why gamers should be excited for what’s to come on their second screens. Speaking of portable gaming, Sony made a recent splash with the launch of their PS Vita…could we be seeing the start of a resurgence in dominance for last-gen’s industry giant?

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** This article appears in the February issue of PLAYED, our monthly gaming newsletter. Download the entire issue here. **

Of the many drastic changes to the industry in the past five years, downloadable content could certainly be considered one of the most impactful. It’s tough to imagine that when the Xbox 360 launched in 2005 we were excited and amazed by downloadable games on a service called “Xbox Live Arcade.” Now, we’ve advanced to the point where it can be difficult to tell where disc-based content ends and downloadable content (DLC) begins. For a long time game publishers have been pretty cut and dry when it came to adding content to their games.