Played

PLAYED – February 2010

Posted by Eric Bee | February 25, 2010

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Our love affair with games and the gaming industry continues unabated in the February issue. This month, PLAYED examines downloadable content as another smart way for marketers to get involved in the gaming space. We also look at how gaming companies are assisting relief efforts in Haiti, as well as at home, by putting their users to work. With the release of the iPad, we analyze how Apple’s new device isn’t necessarily changing the game, but allowing more and more folks be a part of the space. Finally, as casual and social gaming captures increasing mainstream attention and player time, we wonder whether the new casual gamer is just as hardcore as the “typical” gaming demographic.

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PLAYED – JANUARY 2010

Posted by Eric Bee | January 20, 2010

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The new year rings in a whole new set of trends and topics covered in this month’s prediction-themed issue of PLAYED. This month, we make some predictions and offer insight into what to watch for as the year moves on. 2010 is already prime for some big releases, all hoping to dethrone Modern Warfare 2 as the biggest game of all time. With past success stories in mind, we look into what titles could capture mainstream attention and how they plan on doing it. Also, we explore why this year could, indeed, be the Year of Mobile (again), as well as how gaming consoles will change from just another box under the television to full-service, multimedia devices that control your living room. Finally, we cover the shifting of game design towards mass collaboration, with teams uniting online to bring new and interesting experiences to gamers everywhere.

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PLAYED – November 2009

Posted by Eric Bee | November 30, 2009

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It’s getting close to the end of the year and every retailer is gearing up for the post-Thanksgiving madness of Black Friday. This month’s PLAYED looks at how retailers are using gaming hardware and software deals to draw in and retain customers, both online and off.

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PLAYED – October 2009

Posted by Eric Bee | October 18, 2009

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We’ve torn ourselves away from Brutal Legend, Borderlands, and Uncharted 2 to bring you October’s edition of PLAYED, covering a wide variety of topics and trends that are shaping gaming today. This month, we look at individuality via networked gaming, with consoles empowering gamers to put themselves online and into their favorite games.

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PLAYED – September 2009

Posted by Eric Bee | September 18, 2009

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As much as we’re waiting for the next Call of Duty release to cannibalize our free time this fall, there’s plenty in the world of gaming that’s keeping us excited until then, bursting this issue of PLAYED at the seams with news and insight. This month, we highlight five titles coming soon that will capture the hearts, minds, and thumbs of gamers worldwide, while taking a deeper look at the launch of The Beatles: Rock Band and its appeal to gamers and non-gamers alike.

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