If I tweet from our @denuology account and that teet contains the word “millennial” it will receive twice the clicks as anything else we share, without fail. Our followers clamor for any and all information they can find about how young people work, play, connect and consume. If I didn’t know better (or weren’t 27 years old) I might think the term describes a race of confusing, tiny screen addicted, glowing faced aliens. Why are Millennials such an interesting cohort to dissect and study? Cultural observers (especially those of us in advertising/marketing) have always tried to decode the world of the young and coming of age among us. We attempt to chart trend lines into the future and predict where we are headed based on the lives and actions of those that will help build that future. So why are Millennial’s so hard to nail down?