Ah, Instagram. The perfect app? It checks all the boxes of success: explosive growth out of the gate with near universal praise plus a quick acquisition for a ridiculous sticker price. And, it’s still growing.
What makes Instagram, Instagram? Why was this the app that turned us all into photographers and not Hipstamatic or another of the countless filter apps that came onto the scene at the same time? Why did Instagram’s now cliche aesthetic (heavy filters + square photos) catch on?