Denuo - denuology.com

Did you know yesterday was a national holiday? Yesterday, work was shunned and responsibilities shuttled to the backburners because of Blizzard’s release of Starcraft 2. The game’s release has been long-anticipated by gamers, but also by the industry in general. In the face of a downturn in retail game sales, as well as the shift toward social gaming and other, industry-shaping trends, Starcraft 2 embodies a lot of the changes the gaming industry is seeing. From digital distribution to pro gaming, Starcraft 2 may be the prime example of a shifting games industry.

Plus, it is so awesome.

FarmVille has long been the focal point for social gaming, what with its millions of users, socially-relevant gameplay, and showcasing the gaming potential in Facebook. However, its recent foray into branded experiences in and around the game have introduced a whole new level of possibilities on the virtual farm, something that General Mills‘ organic food brand, Cascadian Farm, saw as a perfect fit for promoting their products.

Denuo was brought on board to help Cascadian Farm extend the already awesome idea to put organic crops into the game outward into both the Farmville community and Cascadian Farm’s community. Since both communities were made up of dedicated, passionate, and extremely vocal folks, the challenge was bringing these two groups together without alienating either side.

We considered the changing gaming space and how folks are playing with each other these days and, using three key things we know about gaming culture, built a couple of ways to mix the groups together to equally enjoy this unique experience.

New and improved, with 50 percent MORE culture, it’s this week’s Reflecteur!

This week, our digital culture experts turn their eyes toward the demands of the famous, whether its the curiosity of people when it comes to celebrity tour riders or newer celebrities like the double-rainbow guy asking what could be better than a full-on, complete rainbow. Also, catalog living, avoiding your friends via location-based apps, the secrets of popular music exposed by the Axis of Awesome, and Youtube as a historical film archive. All contained in this blockbuster, 50% bonus-filled edition of Reflecteur!

Click here to download this week’s issue.

We approached E3 2010 like a kid approaches Christmas Day, tearing into the cornucopia of gaming goodness, grinning ear to ear at what surprises lay within. After the fun and spectacle abated, we caught our breath and took a good look at how this show set the table for further growth within the gaming industry.

With analysts quick to pronounce gaming on the decline, E3 came roaring out in defiance of this speculation, showcasing the “something for everyone” attitude gaming has taken in the face of new gamers. Social games, accessible games, motion-controlled games, and downloadable games all had their day in the sun next to the usual slate of blockbuster titles, each vying for attention on a diverse showfloor. Between Nintendo’s 3DS, Microsoft’s Kinect, and Sony’s Move, each company had new tech to reintroduce gamers to their platforms, while also turning to classic franchises to reinvigorate a gamer base anxious for the next big thing.

(Editor’s Note: Welcome our new intern, Natalie Burch, to Denuology!  She’ll be checking in each week with a post on digital culture, her time here, and the thrill of getting our lunch orders in working at Denuo.)

This is a bittersweet post to write, because my two favorite teams, the United States and South Korea were both ousted in the Round of 16, but the World Cup is still awesome. Like many Americans, I don’t follow soccer year round, but, every four years, I live and breathe the World Cup. This year’s tournament has been especially exciting, mostly because my seven roommates and I collectively decided to take our World Cup enthusiasm to the next level. For example, I don’t want to take all of the credit for South Korea’s opening win against Greece, but my friends (one is from Seoul) and I did wake up at 5:30 AM on the day of the game to put Korean flags around my college campus, sing the Korean national anthem, and eat kimchi. So, I’d say around 50% credit is appropriate. Despite these losses, however, I remain committed to the tournament, in part because, I still have about 10 of the World Cup iPhone Apps on my phone, and some of them are really cool. Lest they go to waste, I have redirected my allegiance to Germany (I’m of German descent?) and the Netherlands (I like their orange jerseys.) So even though my excitement for the World Cup is, sadly, a bit on the downswing, I have a reason to use some great apps. Here are my five favorites (in descending order):