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This lovely month of May has us giddy with excitement for E3 as we prep ourselves for sensory and gaming overload.  Check out what we’re anticipating based on the rumors that have been swirling around for the 2012 show. Also in this issue, we dive into how the carrot of freemium gameplay has effectively converted free players to paying players as well as how gaming has gone from acting as an afterthought for traditional entertainment (think videogames released after a theatrical release) to being fully incorporated and even influential to these releases.

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Over the past few decades, yes decades, the controller has been our connection to the gameplay experience. With the boundless progression of technology, there has always been an analogous evolution in the way we play. This visual timeline takes us through the advancements in the way we manipulate our virtual worlds, from the very first console to the next generation of gaming platforms. Don’t get mad if you don’t see your favorite, just know that these were more important.

This week we have themes, *excites*: new ways to find lurve, items you can wear to protect your brain, unique spins on Pinterest-ing and some travel goodness.

As spring hits into high gear, we look forward to brining you all of the bloomin’ gaming news (get it? Because flowers are blooming and so are our artic…ah, forget it!)

This month’s feature story hits on two things the masses are loving the most – casual games and social media; a convergence that’s creating a super power toolset in the world of social influence.  We also took some time to jump into the Kickstarter rabbit hole for promising new games we’d put our money behind, and got sucked back into a little-known title called Angry Birds thanks to its evolving gameplay mechanics and marketing mix.

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In this month’s issue we’ll explore deeper into DLC with what developers and publishes are doing to keep their fans enticed between disc releases, evolving the fading CPG model. We will also take a look at the good, bad, and ugly of Zynga’s latest newsmaking, and take a trip down portable gaming memory lane with our latest featured infographic. How many of these handheld classics were you gaming on back in the day? We also dive into the discrepancy of the Android Market Place: they have nearly the same amount of apps as the iOS App Store, yet a majority of mobile developers continue to prefer iOS to the Android…why?

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