Denuo - denuology.com

Fellow sneaker heads, we are not a secret society.

There is a group of us out there that agree there are few feelings better than scooping an exclusive pair of your favorite sneakers (whether that’s Air Max 95s, Jordan Vs, or Dunks in my case). There are numerous sneaker shops throughout the country (and abroad – don’t sleep) that are always good for that unexpected gem that completes your collection (until you come back next time) and leaves you on cloud nine with a reward for your sneaker sleuth skills.

Unfortunately, technology and innovation are ruining that euphoric feeling for me. Whether it’s the traditional email/newsletter or the constantly growing social media landscape, shoe companies are making it tougher to get my hands on their exclusive goodies. A culture once dominated by word of mouth is now fully embracing the tools of the digital word of mouth landscape. Woot for them. FML for me.

Issue #57 features Darth Vader’s best Jay-Z impression, how the film Alien would look were it cast with the Winnie the Pooh characters, the world’s first one-woman iPhone band, and digital Peeps. Plus, Matt Story shares a perspective on the opportunities and challenges of marketing via sports games.

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For the non-degenerate gamblers out there, the 136th Kentucky Derby will take place on May 1, 2010. Whether you follow the sport for financial reasons or the amazing (and over-the-top) outfits/hats, the Kentucky Derby is truly a spectacular sporting event.

However behind all the glitz and glamour of the event, there are difficult decisions concerning the horses that fall to injury throughout the season. With no other options, many owners are forced to have their horses euthanized.

While this is a regular occurrence in horse racing, are there similarities in the digital advertising world? Are brands running out of options with their work horse, the brand web site?

Over the weekend, Denuo took home the award for Best Use of Crowdsourcing at the 2010 Hive Awards, which took place at the SXSW Interactive Festival in Austin, TX. For this first-time ever, SXSW and the Hive Awards teamed up to acknowledge the unsung heroes of the internet. Competing among 20 distinct categories, Denuo’s Twitter campaign promoting the big purple Taco Bell Truck was a jury favorite.

Enjoy issue 54, which looks at TED & CNN’s ’10 Fascinating People You’ve Never Heard Of,’ a Flickr gallery of insane model cars that puts you in awe, Street View pranks that make you laugh, and advice on choosing your online dating profile that EVERYONE should know.

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