Comments on: Why collaboration might save marketing agencies http://www.denuology.com/why-collaboration-might-save-marketing-agencies/ Thu, 09 Feb 2012 23:14:45 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Leon http://www.denuology.com/why-collaboration-might-save-marketing-agencies/comment-page-1/#comment-8130 Leon Mon, 14 Mar 2011 15:38:26 +0000 http://www.denuology.com/?p=1184#comment-8130 Hi, The event in World Of Warcraft (W.o.W) that you are referring to in terms of crowd sourcing/group achievement is actually "The Gates of Ahn'Qiraj": http://wow.joystiq.com/2006/01/17/impending-congestion-at-gates/ Though the Dark Portal was also an event marking the launch of the first game expansion, it wasn't necessary to do any crowd-sourcing for this, it was simply some events leading up to the actual opening on launch day: http://wow.joystiq.com/2007/01/09/around-azeroth-extra/ Hi,

The event in World Of Warcraft (W.o.W) that you are referring to in terms of crowd sourcing/group achievement is actually “The Gates of Ahn’Qiraj”: http://wow.joystiq.com/2006/01/17/impending-congestion-at-gates/

Though the Dark Portal was also an event marking the launch of the first game expansion, it wasn’t necessary to do any crowd-sourcing for this, it was simply some events leading up to the actual opening on launch day: http://wow.joystiq.com/2007/01/09/around-azeroth-extra/

]]> By: Helping The Crowd Effect Change | Inventing Interactive http://www.denuology.com/why-collaboration-might-save-marketing-agencies/comment-page-1/#comment-6809 Helping The Crowd Effect Change | Inventing Interactive Sun, 06 Feb 2011 23:21:01 +0000 http://www.denuology.com/?p=1184#comment-6809 [...] and the system.Maybe this is just a rant of the obvious. Or a crazy mix of apples and oranges. Others have discussed this, too. But it’s something that’s been on my mind a lot this past [...] [...] and the system.Maybe this is just a rant of the obvious. Or a crazy mix of apples and oranges. Others have discussed this, too. But it’s something that’s been on my mind a lot this past [...]

]]> By: Lessons We’ve Learned About Engaging Crowds – The Betacup Project / what consumes me, bud caddell http://www.denuology.com/why-collaboration-might-save-marketing-agencies/comment-page-1/#comment-1229 Lessons We’ve Learned About Engaging Crowds – The Betacup Project / what consumes me, bud caddell Wed, 09 Jun 2010 22:01:01 +0000 http://www.denuology.com/?p=1184#comment-1229 [...] you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of [...] [...] you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of [...]

]]> By: Planner Reads » Blog Archive » Lessons We’ve Learned About Engaging Crowds – The Betacup Project http://www.denuology.com/why-collaboration-might-save-marketing-agencies/comment-page-1/#comment-1228 Planner Reads » Blog Archive » Lessons We’ve Learned About Engaging Crowds – The Betacup Project Wed, 09 Jun 2010 21:21:35 +0000 http://www.denuology.com/?p=1184#comment-1228 [...] you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of [...] [...] you know, I’m involved with a mass collaboration effort (more on collaboration vs. crowd sourcing here) to rethink the portable / disposable coffee drinking experience. You see, the vast majority of [...]

]]> By: Niel Robertson http://www.denuology.com/why-collaboration-might-save-marketing-agencies/comment-page-1/#comment-1013 Niel Robertson Sat, 29 May 2010 17:50:34 +0000 http://www.denuology.com/?p=1184#comment-1013 Saneel, Great article outlining the various semantic interpretations behind collaboration. I do think however that you give crowdsourcing short shrift. In the early days, crowdsourcing was very much what you described - an asymmetrical way for folks who wanted creative to harness those who could produce it. But creating a logo is a solitary creative experience so trying to argue that its collaboration is somewhat misguided i think (hence all the arguments you and others have made). What i see happening is that other activities at agencies (e.g. creating and managing online advertising campaigns such as paid search, i clearly have a bias here, social media, SEO, etc..) are seeing the benefits of a collaborative model. These activities, while not usually described as "creatives", require a lot of expertise and time to do well. Agencies struggle to scale them just like companies trying to do them alone. Crowdsourcing principals are starting to take hold here and create mechanisms for multiple people to work on these activities at once. I think this is a trend that will continue and grow. Cheers, Niel, CEO of Trada (www.trada.com) @nielr1 Saneel,

Great article outlining the various semantic interpretations behind collaboration. I do think however that you give crowdsourcing short shrift. In the early days, crowdsourcing was very much what you described – an asymmetrical way for folks who wanted creative to harness those who could produce it. But creating a logo is a solitary creative experience so trying to argue that its collaboration is somewhat misguided i think (hence all the arguments you and others have made). What i see happening is that other activities at agencies (e.g. creating and managing online advertising campaigns such as paid search, i clearly have a bias here, social media, SEO, etc..) are seeing the benefits of a collaborative model. These activities, while not usually described as “creatives”, require a lot of expertise and time to do well. Agencies struggle to scale them just like companies trying to do them alone. Crowdsourcing principals are starting to take hold here and create mechanisms for multiple people to work on these activities at once. I think this is a trend that will continue and grow.

Cheers,
Niel, CEO of Trada (www.trada.com)
@nielr1

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