A couple weeks ago Saneel was browsing the internets and happened upon Silicon Alley Insider’s “Twitter Business Model Contest.” The contest asked for ideas on a viable revenue plan for Twitter – something it doesn’t quite yet have. He forwarded the link to the rest of the group and we decided that we wanted to tackle the problem.
Why, you ask? Well, frankly, we love Twitter. Nearly everyone in the office uses it on a daily basis. (Heck, Saneel even created some rules to tweet by.) We’d hate to see Twitter disappear.
We also thought we could come up with a more innovative (and less intrusive) idea than ads via Twitter. Being ad supported means being focused on CPM – and that just didn’t make much sense to us. So with that – we released the hamsters onto the wheels in our heads and got to thinking.