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This issue looks at a video that’s been making the rounds on many mommy blogs. In it a young boy rides his bike without training wheels for the first time. Luckily his dad was there to capture his rousing and over the top speech for all other children who are learning to ride their bikes. Also when he shouts ‘Thumbs up for rock and roll!’

Many of the things we highlight in Reflecteur are a great example of the way the digital space seems to often point out or discover the obvious for us – the things that make us go “why didn’t I think of that?!” Dirty Car Art is another great example of this.

Ever look at a picture of a historical figure and go “wow, that dude/lady is hot!” Turns out this is a pretty common phenomenon. We feature two blogs that collect old photos of hotness: Bangable Dudes in History and My Daguerreotype Boyfriend.

Finally, this issue looks at a blog post that chronicles the earthquake and tsunami clean up process in Japan. We see before and after photos of natural disasters all the time. But rarely do we see the actual process of cleaning up after the storm. These photos are amazing for how they capture how much and how little has been cleaned up.

Check out Page 3 where Linda Johnson, Dan Buczaczer and Anisha Alhuwalia explain how a brand can create social media connections that aren’t just “like”-deep.

Download Issue 87 of Reflecteur here.

Is it possible that crowdsourcing has become even trendier since we last spoke?  In just the past six weeks, we’ve seen everyone from bands, non-profit organizations, premium liquors, and auto manufacturers turn to the crowds for assistance.  I’m scared to blink, for fear of missing the newest collaboration between a brand and their consumers.  But for all of the hype, there is a level of redundancy to nearly every project announced.  Despite the subtle twists, there is a common thread: a distinct focus on advertising.

After participating in a weekly experiment with Sarah Chiappetta for @denuology, I was able to uncover a few simple tweaks that anyone can implement to their own Twitter page. I describe them in this month’s ClickZ community management article, covering “makeover” tips such as experimenting with new venues for creative expression, writing less characters for more quality, and involving more brands and influencers in conversation.

Read more at ClickZ, and catch up on previous community management topics:

• 5 Things to Listen for in Your Community
• When Is It Time To Join The Conversation?
• What Does Your Twitter Ratio Say About You?
• From Facebook to Twitter: Save Your Community From Redundancy
• Trolls Are Inevitable; Here’s How to Deal With Them
• Building a Community Management Team

Design by Sarah Chiappetta.

Two amazing things happened recently:

• Friend and former Starcom Chicago office neighbor Graham created an awesome new meme: the Golden Girls Sitcom Archetype.  It postulates that every sitcom has 4 cast members that can be tied back to the 4 Golden Girls:  http://coolkidstable.tumblr.com/post/6049485405/

• Newest addition to Denuo, designer Reed, posted on Facebook that he looks like Andy Dwyer from the NBC comedy hit, Parks & Recreation.

Using Graham’s template, you can judge for yourself:

#TRUTH

Which got me and fellow Denuologist Chris Blumberg thinking:

Does the cast of Parks and Recreation match up against the crew of Denuo?

Surprisingly, yes – let’s explore!

Once again, the PLAYED crew tore through the Electronic Entertainment Expo in a whirlwind of meetings, presentations and, of course, the best games.  After catching our breath and gathering our thoughts, we all agreed that this year’s show felt a little different from previous E3 events.

Included in our E3 recap is a look at how publishers are starting the promotional machine further and further out, leaving less gaming for players to do on the showfloor and a deeper focus on 2012’s big-budget releases.  We also analyze the “Big Three’s” (Microsoft, Nintendo, and Sony) big steps to connect accessible gamers with core gamers through new technology and systems.  Finally, we check out how games built for the elementary school-age crowd held sway at the show, and non-endemic brands’ attempts to fit in with the game-centric crowds.  Download it here!