When I look at the surprising amount of inactivity in social media from brands (and yes, there’s clearly inactivity when you compare brand vs. consumer involvement), I get the sense it’s not a failure of understanding potential; it’s the result of not finding appropriate entry points. So, I thought I’d throw out 2 of the easiest (and most under utilized) ways of leveraging social media for any brand.
We’ve torn ourselves away from Brutal Legend, Borderlands, and Uncharted 2 to bring you October’s edition of PLAYED, covering a wide variety of topics and trends that are shaping gaming today. This month, we look at individuality via networked gaming, with consoles empowering gamers to put themselves online and into their favorite games.
In this issue of Reflecteur you will learn that the Wu Tang Clan can relate to classic Jazz, YouTube can make you smarter, Storm Troopers can put their feet up, and 30-something men talk 30-something trash.
Admittedly, I am a Facebook stalker…and I’m pretty sure my entire office is as well. On a slow day, evening, morning, afternoon – okay, anytime of day – I will just browse through my friends’ profiles and pictures. Sometimes albums will link me out to other people’s profiles whom I’m not even friends with and 20 minutes and six-degrees of separation later, I’m staring at a group of people and I don’t recognize one face. But I swear that’s not out of the ordinary…
