If you search mentions of the word “denuo” on Twitter you’ll notice they fall into three categories: people talking about our agency, those raving about a band called Denuo, and a surprising number of people who do their tweeting in Latin. That third group is an intriguing set to look into further at a later date but it was Denuo, the band,that first grabbed my attention. They were already camped out at myspace.com/denuo when we formed our group and it all seemed too good to be true: their band logo is mind-blowingly close to ours and the influences section of their MySpace page is basically a perfect combination of Denuo’s annual Top 100 song review and my personal record collection. Topping it all, the music is actually quite good – moody acoustic meditations for rainy days and mellow nights.
I finally decided it was time to track down the guy who was valiantly using the name for rock star purposes. It turned out to be Tom Mason, a college student living in Wales. We spent a bit of time IMing back and forth to figure out just how similar these two Denuos were. It was like meeting up with the long lost Denuologist we didn’t know existed. Here is a somewhat edited transcript: