SEMANTICS
Posted by Saneel Radia | February 8, 2009
We work in an industry of buzz words. As long as Malcolm Gladwell is writing books and insecure mad men are driven to speak in meetings, buzz words will be a way of life.
And that’s OK. It gives us something new to talk about / make fun of / learn from. But there are at least 3 words that are bad for brands. Not because of the words themselves, but because of what we’ve come to let them mean.






