Brand Sites Are No Longer the Digital Thoroughbred
Posted by Matt Story | April 13, 2010
For the non-degenerate gamblers out there, the 136th Kentucky Derby will take place on May 1, 2010. Whether you follow the sport for financial reasons or the amazing (and over-the-top) outfits/hats, the Kentucky Derby is truly a spectacular sporting event.
However behind all the glitz and glamour of the event, there are difficult decisions concerning the horses that fall to injury throughout the season. With no other options, many owners are forced to have their horses euthanized.
While this is a regular occurrence in horse racing, are there similarities in the digital advertising world? Are brands running out of options with their work horse, the brand web site?






