PLAYED – August 2009

Posted by Eric Bee | August 18, 2009

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Summer’s starting to wane, which means we’re entering the fall gaming season, ripe with blockbuster titles and another jam-packed edition of PLAYED. This month, we check out augmented reality’s impact on the web and gaming’s inherent tie, as well as MTV’s newest avenue for up-and-coming acts, via the Rock Band Network.

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Campaign of the Future

Posted by Saneel Radia | August 12, 2009

can with string

Recently, Jim Cuene, one of our General Mills clients asked me over dinner what the “campaign of the future” looked like. The point was just interesting discussion (I should clarify that I make terrible small talk generally limited to reality TV and more recently, a review of my newly acquired Kindle), but it got me thinking. The below is what immediately sprung to mind while talking to Jim, but given the discussion that stemmed from it, I thought I’d share those thoughts on Denuology. And no, I didn’t just say “there’s no such thing.”

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PLAYED – July 2009

Posted by Eric Bee | July 18, 2009

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While the summer season is considered the gaming industry’s slow time of year, this month’s PLAYED shows that people are still beating the heat by playing games. With the recession’s impact on everyday life, we look at how players are changing their gaming habits in the current economic climate.

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Top 5: Worst Fake-Celeb Twitter Pages

Posted by Caroline Chen | July 16, 2009

twitter fake celebs

If you read The Superficial, watch E! in lieu of evening news, or hungrily flip through InTouch at the grocery only to gingerly return its battered pages to its shelf with your pride just slightly wounded, you’re my celeb-whore soul mate. And since we are such kindred spirits, you should already know that Twitter is the ultimate celeb-whore feeding grounds, where digital stalking thrives, guilt-free and fully endorsed.

But not everything is happy and healthy in the CelebTwittersphere. Once plaguing America Online chatrooms and LiveJournal communities, a renewed epidemic of celeb fakes is taking over Twitter. And this time around, it’s somehow more damaging. Tony La Russa was going to take it to the courtroom, and Sarah Palin was forced to start her own Twitter account. I, too, have been a victim — of following many a fake. Twitter deserves some credit for attempting to take action with their beta Verified Account service, but so far it’s been used sparingly, at record-setting snail’s pace.

Thus, on my own weak vendetta to “research” and weed out the fakest of the fake, I’ve determined the Top Five Worst Fake-Celeb Twitter Pages for your viewing pleasure:

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Culmination of a Paper Football Championship

Posted by John Durbin | July 13, 2009

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Bienvenido “Benny” Torres and Christian Kugel struck their fists to their flat hands in a rock-paper-scissor “coin toss” to see who would get the opportunity to strike first in the inaugural Denuo Paper Football Championship Game. There was tepid anticipation in the air as their various vanquished opponents from the previous three rounds surrounded them to watch. Once players, they were now witnesses to desktop sports history. Only one of them (Albert Kim) had predicted that Torres and Kugel would meet in the finals. At the end of the count of three, Torres threw two fingers into a V shape, proclaiming scissors. The tension in the cold room was only matched by that of Kugel’s fingers. The maintained fist of rock signified the first victory of the day, and Kugel would receive the Torres kickoff to start the game.

Kickoffs are routine in just about every paper football game. But whenever Torres puts the edge of the paper football off his end of the table, preparing to slide the ball across the forboding black desktop, the crowd always sits with bated breath; each of them wondering if lightening would strike a second time.

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