Denuo - denuology.com

Aaron Goldman has been a longtime friend of Denuo and the folks that work here.  So, of course, when he offered up a quick analysis of our site using the tools and lessons learned in his new book, “Everything I Know about Marketing I Learned from Google,” we agreed.  The only condition was that he would wrap everything up with a freestyle rap about Denuo.  Little did we know it was all part of the plan from the beginning, so he got to work.

As fans of his book (and his phat beats), we’re excited to share the results after the jump.

A long time ago we started a tradition at Denuo. Once a week, someone would teach the rest of the group something. Anything. As you can imagine we’ve managed to cover a broad range of topics since it started.

Somewhere along the line someone thought, “Hey – we should share some of these presentations!” And since we have a website where we can do such things – we’re sharing them here with you.

So in honor of the first official game of NFL Football tonight – Denuo is proud to present its inaugural DenuoU.

Chris Blumberg schooling the group on potential Fantasy Football draft strategies.

Class is in session after the break. Enjoy.

As famed developer Warren Spector pointed out in his opening keynote at the Penny Arcade Expo (PAX), gamers have won the attention of the mainstream. Gamers were no longer a subsection of society that gathers late at night around a card table or glowing monitor. Instead, gaming is the largest entertainment pillar in the world and gamers, in various forms, are everywhere you look.

The folks that descended on Seattle were a motley crew, indeed made up of tabletop players, teams of pro Halo players, costumed fans of franchises from the Far East, and t-shirt clad console gamers looking to get their hands on the next big things in gaming. Funnily enough, though, despite the diversity, the most evident feeling from the show floor was the stunning sense of normalcy.

Forget badges, achievements, connections, engagement, and all those other gaming mechanics you’ve seen across countless media blogs and marketing presentations. Today, we’re going to talk about the most important part of the gaming toolbox. The one thing that you cannot forget about when appropriating the gaming space and all the tools and tricks that lay within.

You can never, ever forget about The Fun.

The latest must have app on the iPad has to be Flipboard. It is equal parts content aggregator and magazine for those that haven’t had hands-on time yet which doesn’t sound too groundbreaking. It becomes very interesting because it integrates content from your social networks into other pre-selected news/content sources (e.g. Wired, Fast Company, etc.).

My relationship with this new app darling got off to a rocky start. As with most initial courtings, Flipboard was playing hard to get. While the early access to those general sources was cool, the real attractive feature (the social integration customized to my virtual circle) was hidden in a walled off garden. Unfortunately, the overwhelming demand for access meant I would be forced to wait on a list, which is the digital equivalent of a line. I hate lines. Needless to say, my first impression was not off to a good start despite the obvious potential of the app.