Facebook has 845 million active users monthly and 483 million active users daily. Is this a worldwide boredom epidemic? Or is there something inherently rewarding about using Facebook? It turns out that the latter is true (oh good…it’s not just me), and using social media has a whole host of psychological effects. A study last year in Cyberpsychology, Behavior and Social Networking proposed something called the Hyperpersonal Model that explains why looking at your Facebook profile actually raises your self-esteem. This is a surprising result considering that other practices that draw self-awareness (looking in a mirror, being videoed, etc.) can be quite a blow to your self-esteem. According to the study, the internet is the only place where you can selectively display chosen aspects of your life—flashback to the MySpace selfies that only show a quarter of your face at just the right angle—good pictures, flattering comments, and witty remarks. So when you look at your profiles jam-packed with “skinny days” and only the wall posts that got ten-plus comments, of course your self-esteem rises, and it’s no surprise you keep signing in for more.