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Social media matters. Despite all the hype, I think we can agree there is tremendous potential in using it as a platform for building deeper relationships with your customer, allowing you to talk to them consistently over a longer period of time. That’s why most companies collect the likes, the follows, and the subscriptions (how many do you still know that don’t?). Some take it further – monitoring online conversations, setting up more robust communities or Facebook platforms, using a service to identify “influencers”.

But one area of social (and I’m lumping relationship marketing in here because they are so closely linked or at least should be) is still criminally overlooked in all but a few cases: the content. In other words, you have the attention of your faithful and the signal they want to hear from you. But what are you actually saying?

In many ways it’s a trickier problem than communicating via paid advertising a few times a year or whenever the campaign needs a refresh.  This is an ongoing stream of content meant to not only engage an audience but also respond and adapt to their feedback. It’s content as conversation. In essence, it is content that lives and breathes and behaves like a person. We call it continuous content at Denuo and believe it represents the next great creative frontier.

After watching An Inconvenient Truth,
Kennedy helped her cardio striptease workout studio become LEED-certified.

I want a book deal.  And not the kind where I have to sit down and write a fricken novel.  I want the kind where someone essentially copies and pastes posts from a blog I make, I write a small dedication to friends and family, and I distribute throughout kitschy stores in malls for people with money to burn.

….and we’re back! Last year saw the gaming industry grow in unexpected ways, from social gaming to the rise of digital distribution. 2011 looks to be another year of innovation, business development, and, of course, great games. That said, this issue of PLAYED takes 2011 to task, asking both how and where we’ll all be gaming over the next year, while also recapping and prognosticating about the ever-shifting social gaming space. Also, since the year is getting off to a splendid start for blockbuster titles, we look at how gamers are utilizing unique and innovative ways to try games before plunking down their hard-earned cash well beyond the video store shelf.

As this was my first trip to CES, I was overwhelmed by many of the advancements and products displayed: GE’s Nucleus is an innovative tool that gives consumers the power to control their electricity consumption, Samsung’s newest refrigerator includes a screen where families can plan meals and calendars, and Sony’s glasses-free 3D TV is a step in the right direction to making 3D TV a more applicable part of everyday life. As intriguing as all of the displays were, I couldn’t help being under-whelmed by the lack of mobile opportunities to further connect with brands and products during the show.

Over the course of this week, a few Denuologists will be posting their impressions from CES. Here is the next take on the show:

As I recovered from the sensory overload that is CES, I was surprised by my conclusion from this year’s exhibition. Unlike past years where I left with glossed over eyes from some amazing innovation that I didn’t understand or know how my life ever existed without, I found myself spending more time with those displays that were simple and actually practical thanks to my familiarity with an pre-existing concept.