Mitsubishi and Grey Poupon are at war, and Facebook users are taking sides. No, liking cars and mustard are not mutually exclusive, but it seems that their respective Facebook apps are. Mitsubishi recently released the Mitsubishi Unpretentiousness campaign for the 2013 Outlander Sport. Fans of the carmaker can run the Facebook app to select their most pretentious friend and then watch as that friend’s profile picture gets smashed to smithereens. The goal? To promote Mitsubishi as a down-to-earth, affordable car company.
Taking a completely different approach to brand promotion, Grey Poupon has created the Society of Good Taste, playing perfectly into the mustard’s “Spread good taste” campaign. Extra points for pretentiousness as fans of the page are audited for their worthiness via an algorithm that takes a range of content into account. Only Facebook users with “good taste” and a “discerning palate” shall be admitted to this private society.
So which will you choose? If you’re siding with Mitsubishi you better think twice before checking in at that Zagat-rated rooftop bar. But, if you’re siding with Grey Poupon, remember, pinkies up!