Denuo - denuology.com

FarmVille has long been the focal point for social gaming, what with its millions of users, socially-relevant gameplay, and showcasing the gaming potential in Facebook. However, its recent foray into branded experiences in and around the game have introduced a whole new level of possibilities on the virtual farm, something that General Mills‘ organic food brand, Cascadian Farm, saw as a perfect fit for promoting their products.

Denuo was brought on board to help Cascadian Farm extend the already awesome idea to put organic crops into the game outward into both the Farmville community and Cascadian Farm’s community. Since both communities were made up of dedicated, passionate, and extremely vocal folks, the challenge was bringing these two groups together without alienating either side.

We considered the changing gaming space and how folks are playing with each other these days and, using three key things we know about gaming culture, built a couple of ways to mix the groups together to equally enjoy this unique experience.

New and improved, with 50 percent MORE culture, it’s this week’s Reflecteur!

This week, our digital culture experts turn their eyes toward the demands of the famous, whether its the curiosity of people when it comes to celebrity tour riders or newer celebrities like the double-rainbow guy asking what could be better than a full-on, complete rainbow. Also, catalog living, avoiding your friends via location-based apps, the secrets of popular music exposed by the Axis of Awesome, and Youtube as a historical film archive. All contained in this blockbuster, 50% bonus-filled edition of Reflecteur!

Click here to download this week’s issue.

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Sorry about that.  This week’s issue was taken over by the World Cup’s digital vuvuzela, found inside, along with a whole bunch of other digital extensions to the planet’s favorite sporting event.  Also, we watch a digital behavior go analog as “Liking” something creeps into the real world, a classically-trained violinist playing the first level of Super Mario Bros. (not how you think), and the technology of today getting a decidedly-retro graphic design makeover.  Finally, New @ Denuo  recaps our involvement with The Betacup and how changing our coffee-drinking habits could save the planet from environmental destruction.

Download the issue here!

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Issue 62 of Reflecteur looks into the deeper data behind photographs and video, whether its through Flickr decoding how tourists and locals photograph cities and how that data becomes a captivating image itself, or how history is revealed through Google Street View, where images from the past mesh with the present to tell a story through a digital map utility.

Also inside, the art of the font and the subcultures devoted to them, what YouTube does to a video when its downloaded and reuploaded over a thousand times, and the triumphant return of Denuo and Taco Bell’s purple, taco-dealing, free-wheeling truck.

Download Reflecteur 62 here.

Issue #58 features a hilarious & heartbreaking video of a young boy finding out he is, in fact, NOT a “Single Lady,” why Star Wars will never (and should never) go away, and our sincerest (read: mostly sarcastic) farewells to Saneel Radia.

Click here or above for the latest & enjoy!