Despite how poorly our teams may have performed, we at Denuo have always thought that fantasy sports stand out as one of the best examples of utilizing game mechanics to drive consumer behavior…also known as gamification.
When you boil it down to the most basic level, fantasy sports leverage mundane statistics from the real world games to create consistent engagement with all potential sport fans. The mechanics operate in such a way that participants remain invested in the coverage of the games throughout the entire season no matter their team allegiance. The numbers suggest it is working given over 32 million players in the US and Canada (of interesting note 20% are women).
As with all good case studies, there are lessons that can be observed and hopefully applied by those of us looking to execute an experience with gamification. The following themes bubbled up once I stopped licking my wounds of once again underperforming in my own fantasy leagues.