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The latest issue of PLAYED is NOT in another castle, nor is it stuck in a warp pipe somewhere. It’s here, live, and ready to deliver another helping of gaming-related insight. Think of it as a power-up mushroom for your marketing mind.

This month, we dive into mobile gaming, taking a closer look at how your phone will be the next battleground for social gaming networks and the marketing innovations that come with them. Also, Super Mario Bros. turns 25 years old this month and we celebrate how Nintendo’s most stalwart brand has reinvented the company time and time again. Speaking of reinvention, read about Sony’s success with PlayStation this year, thanks, hilariously, in part to one Kevin Butler, Sony’s VP of…well, everything. Finally, with gaming becoming a hot-button political issue, we look at how gamers and developers are taking action and informing voters about issues related to their rights.

This week’s Reflecteur cultivates examples of the best of the best and the best of the worst. For example, there’s Zero Views, curating those videos which haven’t gone viral into a showcase of great moments in ignored content. On the other side, we have amateur filmmakers recreating Star Wars 15 seconds at a time, using a variety of mediums, methods, and materials. All this, plus hungover owls, Lego Nintendo pop quizzes, and the most frugal of attitudes toward clothing.

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This week’s issue of Reflecteur looks inward, seeing how digital culture can both connect and inspire us emotionally, while also making us feel more alone than ever. Between photostreams telling life-threatening illnesses to “f**k off” and using social media inspiring others to leave affirmations of beauty and self-worth in public places, the web connects and heals. However, as evidenced by the popular video, “How to Be Alone,” connected culture doesn’t always mean personal fulfillment.

Also, 1 million giraffes.

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In this trail-laden, dysentary-free issue of Reflecteur, we look at how nostalgia fuels digital culture through the fan-made trailer for the classic 80′s edugame, Oregon Trail. Also, more silly parental behaviours laid bare for the entertainment of the web, quitting your job in (fake) style, and a stunning software model of what would happen if the world stopped spinning.

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Forget badges, achievements, connections, engagement, and all those other gaming mechanics you’ve seen across countless media blogs and marketing presentations. Today, we’re going to talk about the most important part of the gaming toolbox. The one thing that you cannot forget about when appropriating the gaming space and all the tools and tricks that lay within.

You can never, ever forget about The Fun.