Denuo - denuology.com

In Reflecteur we often bring attention to sites or efforts that are redefining the mash-up in amazingly creative ways. This issue brings attention to two great examples: the Bb 2.0 YouTube re-mixer and 8-bit trip. Both required amazing levels of skill to organize and create for little benefit other than success.

Influencers and Word of Mouth are hot topics among marketers, planners and researchers – and for good reason. Influencers can affect anything from consumers’ brand preferences to their spending habits through just a single conversation. Whether it’s as small as where to get your hair cut or as big as what firm to trust with your retirement money, conversations are constantly happening, and knowing who the influencers are and what they think about the brands in the category is imperative.