Denuology: The Observation and Observations of Denuo. » Research

The Benefits of Gamification (as featured in the Razorfish Outlook Report)

Caroline Chen — Fri, 11 Nov 2011 04:10:39 +0000

Our VivaKi sister agency, Razorfish, has released its annual Outlook Report to much-tweeted fanfare. Among the eye-opening perspectives on media, retail, collaboration and social, Denuo was able to offer some clarity on industry hot topic, gamification. Let us know what you think.

Read the full article: The Rules of Gamification

REFLECTEUR – Issue 95

Lizzy Bogacki — Wed, 19 Oct 2011 21:40:59 +0000

This issue looks at a range of sites, videos and projects. The first is a time lapse video of Mars Rover images. It’s and amazing up close view of the Red Planet. The next article examines an infographic that will be enjoyed by both the foodies and struggling cooks among us. ‘Taste Buds’ will become your go to source for food pairings.

On page two we start with the tumblr for the Occupy Wall Street protests – We are the 99%. This site is updated dozens of times a day and is a great example of using the digital space to bring individual faces to a larger movement. Finally, we lighten the mood with ‘Ballon Hats’ which proves that balloon hats really are universally enjoyed.

Download Issue 95 of Reflecteur here

REFLECTEUR – Issue 94

Lizzy Bogacki — Wed, 12 Oct 2011 20:35:49 +0000

This issue takes us from the world of photography with Tourist Places to a pop culture mash up with Iconatomy over to some geopolitical commentary on North Korea and finally back to Chicago to ask people what their favorite memory is. At least one of them is sure to make you smile.

Download issue 94 of Reflecteur here.

REFLECTEUR – Special Issue: Contributor’s Top Sites Issue 93

Lizzy Bogacki — Wed, 12 Oct 2011 20:28:56 +0000

We are often asked where we find the items we write about in Reflecteur. We are lucky to have a team of contributors that send us items going viral from their favorite sites. Each of our contributors has his or her own interests and favorite sites to visit, so the items they send are as varied as they are. However, despite this range certain ones seem to pop up again and again as top sites.

This one page issue includes some of out favorite sites for digital culture items across a variety of categories. From the ad world to cooking to gaming to geek love, these sites are some of the best to check for what’s being shared right now.

Download issue 93 of Reflecteur here.

REFLECTEUR – Issue 92

Lizzy Bogacki — Mon, 03 Oct 2011 19:49:28 +0000

This is a bit of an eclectic issue, ranging from a childish prank to one lawyer’s very serious response to a spam invoice. Here’s a bit more information to get you excited:

AI vs AI – This experiment from some Cornell University students looked at what would happen if two chatbots struck up a conversation. The results are hilarious. The response from viewers reminds us of just how much robots still amaze and frighten us (and how proud we are that they can’t mimic us just yet).

Spam Revenge – What happens when you send a law office a fake invoice and a lawyer there gets a hold of it? If he’s this blogger he digs up copious amounts of information on you via public records… then shows the rest of us how to do it. Good luck with that same scam in the future.

Streetview Vandalism – We’ve seen many responses to the Streetview car: performance art, scavenger hunts, even anger. This is the first bit of vandalism we’ve come across (at least the first that has been memorialized in Streetview by accident).

Yelper Backlash – Yes, Yelp can be an amazingly helpful site. But as with any crowdsourced effort, there’s a lot of random other crap in there. Now there are multiple ways to respond to self centered, racist or clueless comments.

Download issue 92 of Reflecteur here.