Denuo - denuology.com

“Life is a game.”

I’d like to think this is true and when it isn’t I must say I’m not that all interested.

While fellow Denuologist, Tim Harris, gave us a great take on the art of gamification last week, I was able to see it first hand this past weekend.

How did I do this? I’m glad you asked.

I participated in an experience called Accomplice. Billed as part game, part theater, and part tour, it was an immersive activity that utilized the streets of Hollywood as the game board and a group of strangers as the actual game pieces. The best part was that it was actually fun, the primary principle behind gamification.

Whether its how many friends our brain can process on Facebook, or pulling a “Being John Malkovich” and living vicariously through someone else’s Twitter feed, this week’s Reflecteur is socially aware of all the nutty things our favorite social networks can do to one’s mind. Also, see how mapping APIs are being used to reflect racial issues in urban environments and The Pool’s latest research results for short-form online video.

All this, plus making fun of hipsters, in this week’s Reflecteur.

Download it here!

The latest issue of PLAYED is NOT in another castle, nor is it stuck in a warp pipe somewhere. It’s here, live, and ready to deliver another helping of gaming-related insight. Think of it as a power-up mushroom for your marketing mind.

This month, we dive into mobile gaming, taking a closer look at how your phone will be the next battleground for social gaming networks and the marketing innovations that come with them. Also, Super Mario Bros. turns 25 years old this month and we celebrate how Nintendo’s most stalwart brand has reinvented the company time and time again. Speaking of reinvention, read about Sony’s success with PlayStation this year, thanks, hilariously, in part to one Kevin Butler, Sony’s VP of…well, everything. Finally, with gaming becoming a hot-button political issue, we look at how gamers and developers are taking action and informing voters about issues related to their rights.

A sneakerhead, as defined by Mr. Matt Story, is “a person who owns multiple pairs of shoes as a form of collection and fashion.”

How can you become a sneakerhead, you ask? Well simple, check out the presentation after the jump. You’ll learn some sneaker history, find out what Uptowns and Js are, and get up-to-date on the latest in sneaker geekery.

Class is in session – just don’t scuff the kicks on your way in.

This week’s Reflecteur cultivates examples of the best of the best and the best of the worst. For example, there’s Zero Views, curating those videos which haven’t gone viral into a showcase of great moments in ignored content. On the other side, we have amateur filmmakers recreating Star Wars 15 seconds at a time, using a variety of mediums, methods, and materials. All this, plus hungover owls, Lego Nintendo pop quizzes, and the most frugal of attitudes toward clothing.

Click here to download!