In Reflecteur we often bring attention to sites or efforts that are redefining the mash-up in amazingly creative ways. This issue brings attention to two great examples: the Bb 2.0 YouTube re-mixer and 8-bit trip. Both required amazing levels of skill to organize and create for little benefit other than success.
I guess the Internets has done the same thing for unsigned artists as it has for moonlighting authors. More and more bloggers are seeing their creativity pay off not only in traffic, but also in book deals:
Tucker Max (NSFW, unless you have a conveniently inward-facing desk.)
Keep reading about the Stuff Everyone Likes: cold-hard cash.
Hey, remember when you only got your fashion fix through Vogue and watching MTV? (Okay, I didn’t have cable until I was like 15). But seriously, there wasn’t a lot to look up to back in the day – there’s no way I could afford any of those couture outfits in these glamour magazines, nor was there anyway I could pull them off…then or now. And the each magazine would have the latest fashion predictions for the following season, so basically I was dressing for fall when it was summer and for winter in the midst of the Santa Ana winds in October. But you know, I thought I was fashion-forward and I wanted to be on the cusp of the latest trends. I would breeze through a magazine within a day, load up on some more, and pretty soon I had entire walls stacked with old magazines. They were basically obsolete after I skimmed through the pictures and read through the articles, and rarely would I reopen them, lest to recall a specific brand or item. But thanks to the online world, I no longer have mounds of magazines against my wall, instead, it’s bookmark after bookmark of personal fashion blogs on my browser.
John Durbin demonstrating the importance of meh at a Denuo outing.
Generation Y seems to be plagued with the label of being…I dunno…indifferent. Marketers spend billions attempting to get through to us, and so far it looks like discordant jingles and sacrificial non-friendships are the only things worth acknowledging these days. Figures that we’re responsible for perpetuating the ultimate expression for apathy: meh (or “meah” if you’re nasal).
Yes, I know. It’s been around for a while, and became official last year. But has anyone ever figured out where it came from? Keep reading to find out.
The latest Snickers ads with Master P and Patrick Ewing got me thinking why this hasn’t happened more often.
Have you ever received a creative brief that left you scratching your head for great ideas? Me neither. But in a hypothetical case where that were to ever happen to you, this seems to be a fix-all solution to keep in your desk drawer.
What solution you may ask? Insert “has-been” celebrity*
Nothing breaks through the clutter more than content with an old celebrity. Currently, the leading benefactor of this advertising band-aid has to be MC Hammer. Mr. Hammer has promoted everything from Nationwide Insurance to ESPN Monday Night Football. He was even featured in Cash4Gold’s Super Bowl spot this past February. Seriously, he has become the Peyton Manning of former celebs. While I know his cameos help solve his past money issues, I wonder why Hammer won’t share the spotlight or better yet why haven’t brands moved on to other faded stars?
There are plenty of out of work former celebs that would make for great advertising.
