Springtime in the UK is usually an idyllic time as the crocus and daffodils bloom and the winter gives way to lush surroundings.. However, this year had a crescendo of events amassed to create several major global shifts to businesses: natural, political and technological.
After a nice long Memorial Day weekend ushered in the summer, students across the country are taking that last set of finals in hopes of maintaining good grades or bumping up those so-so grades. With the spirit of report cards in the air, I thought it was a good time to give out a report card of sorts to the latest social media/mobile/application craze, location-based apps.
In lieu of grades, I’m taking a more general approach of commenting on: The Good, The Bad, and My Wish. Now bring on the judgment.
Did you miss us? We sure missed you. Most of all, we missed bringing you the latest gaming industry news and trends in this excited-for-E3 issue of PLAYED. This month, we consider the celebrity of developers and how it may shape the industry in years to come. We also check out Apple’s latest step into the gaming space with their Game Center mobile network and proprietary approach to the mobile space, along with the industry’s “green” efforts towards an improved environment. Finally, with achievements and rewards an integral part of gaming, we look at how high scores and in-game bonuses are influencing real-life programs and activities.
Issue #57 features Darth Vader’s best Jay-Z impression, how the film Alien would look were it cast with the Winnie the Pooh characters, the world’s first one-woman iPhone band, and digital Peeps. Plus, Matt Story shares a perspective on the opportunities and challenges of marketing via sports games.
Click above or HERE for the latest!
For the non-degenerate gamblers out there, the 136th Kentucky Derby will take place on May 1, 2010. Whether you follow the sport for financial reasons or the amazing (and over-the-top) outfits/hats, the Kentucky Derby is truly a spectacular sporting event.
However behind all the glitz and glamour of the event, there are difficult decisions concerning the horses that fall to injury throughout the season. With no other options, many owners are forced to have their horses euthanized.
While this is a regular occurrence in horse racing, are there similarities in the digital advertising world? Are brands running out of options with their work horse, the brand web site?
