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Whether its how many friends our brain can process on Facebook, or pulling a “Being John Malkovich” and living vicariously through someone else’s Twitter feed, this week’s Reflecteur is socially aware of all the nutty things our favorite social networks can do to one’s mind. Also, see how mapping APIs are being used to reflect racial issues in urban environments and The Pool’s latest research results for short-form online video.

All this, plus making fun of hipsters, in this week’s Reflecteur.

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The latest issue of PLAYED is NOT in another castle, nor is it stuck in a warp pipe somewhere. It’s here, live, and ready to deliver another helping of gaming-related insight. Think of it as a power-up mushroom for your marketing mind.

This month, we dive into mobile gaming, taking a closer look at how your phone will be the next battleground for social gaming networks and the marketing innovations that come with them. Also, Super Mario Bros. turns 25 years old this month and we celebrate how Nintendo’s most stalwart brand has reinvented the company time and time again. Speaking of reinvention, read about Sony’s success with PlayStation this year, thanks, hilariously, in part to one Kevin Butler, Sony’s VP of…well, everything. Finally, with gaming becoming a hot-button political issue, we look at how gamers and developers are taking action and informing voters about issues related to their rights.

In between getting destroyed by the Zerg in Starcraft 2 and whacking snakes in the head exploring FrontierVille, this month’s issue of PLAYED stares in the face of the last days of summer and welcomes the fall, where gaming goes bananas and, of course, news and insight follows.

This week’s Reflecteur cultivates examples of the best of the best and the best of the worst. For example, there’s Zero Views, curating those videos which haven’t gone viral into a showcase of great moments in ignored content. On the other side, we have amateur filmmakers recreating Star Wars 15 seconds at a time, using a variety of mediums, methods, and materials. All this, plus hungover owls, Lego Nintendo pop quizzes, and the most frugal of attitudes toward clothing.

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This week’s issue of Reflecteur looks inward, seeing how digital culture can both connect and inspire us emotionally, while also making us feel more alone than ever. Between photostreams telling life-threatening illnesses to “f**k off” and using social media inspiring others to leave affirmations of beauty and self-worth in public places, the web connects and heals. However, as evidenced by the popular video, “How to Be Alone,” connected culture doesn’t always mean personal fulfillment.

Also, 1 million giraffes.

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