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So BRAND walks into a bar… (no, this is not a joke).  What happens when “bar” equals “community hub?”

I’ve found the reactions of marketers to the need for serious thought and planning around community-management to be both surprising and fascinating.  After all, community management– like so many of the concepts that come onto our professional radar in a rush of “why haven’t you considered this before”– isn’t a new concept.  We could go all the way back to early human communities and examine counselors, religious figures and even the town drunk for clues about how to keep people happy, engaged and contributing to a greater good (or evil).

With the “most important event in gaming history” unfolding in a little over a week, the gaming nerd contingent at Denuo is a bit excited. We’ll be heading out to the Electronic Entertainment Expo on June 14th to take in all the latest fun from the world of gaming and, of course, bringing back our take on the big reveals and trends spinning out from the showfloor.

Before we pack our bags (ed. note: who are you kidding, they’ve been packed for a month now), this year’s show promises to hold some surprises for the gaming faithful and, with that, bring all sorts of new opportunities for those involved in the gaming space. For those of you following along from your laptop and RSS feeds, here’s what to look for when the expo opens its doors.

Springtime in the UK is usually an idyllic time as the crocus and daffodils bloom and the winter gives way to lush surroundings..  However, this year had a crescendo of events amassed to create several major global shifts to businesses:  natural, political and technological.

After a nice long Memorial Day weekend ushered in the summer, students across the country are taking that last set of finals in hopes of maintaining good grades or bumping up those so-so grades. With the spirit of report cards in the air, I thought it was a good time to give out a report card of sorts to the latest social media/mobile/application craze, location-based apps.

In lieu of grades, I’m taking a more general approach of commenting on: The Good, The Bad, and My Wish. Now bring on the judgment.

Did you miss us? We sure missed you. Most of all, we missed bringing you the latest gaming industry news and trends in this excited-for-E3 issue of PLAYED. This month, we consider the celebrity of developers and how it may shape the industry in years to come. We also check out Apple’s latest step into the gaming space with their Game Center mobile network and proprietary approach to the mobile space, along with the industry’s “green” efforts towards an improved environment. Finally, with achievements and rewards an integral part of gaming, we look at how high scores and in-game bonuses are influencing real-life programs and activities.