Denuo - denuology.com

Generally, Hollywood is one of the first to latch onto whatever the latest trend becomes in marketing and technology. Trailers helped pave the way for online video. Studios were amongst the first to push the boundaries of mobile. TV shows embraced online communities and blogs well before most. But they seem to be lagging in one crucial new trend – transparency. Big brands have slowly started to open up. Even the new government is on board. But Tinseltown seems more reluctant than anyone to embrace the idea beyond a few behind the scenes features and a gag reel on the DVD.

Another Super Bowl brings the time-honored tradition of Ad People giving their two cents on what spots made the most of their $3 million and we’re no exception to this.

This week’s 140 Characters takes a look at what made us laugh, cry, throw things, and demand that people put down the guacamole and chicken fingers and get ready to rock.

Eventually the Web 2.0 babies grow up and need to start making money. Yelp is no exception, as they recently hired an aggressive sales staff to bring in more ad revenue. Apparently, these salesmen are also making lofty promises that go against the whole point of a user-review site. They’re offering to move negative reviews to the bottom for businesses that advertise on the site. Shady!