This week, Denuo will brave the desert climes of Las Vegas for the Consumer Electronics Show, taking in all the new technology, trends, and Avatar-based 3D innovation our eyes can handle. We’ll be on the showfloor, of course, going glassy-eyed at all the cool new tech, but we’ll also be representing at the various panels taking place tomorrow and Thursday.
I’ve had multiple clients in the last few months ask how to better collaborate with consumers. The one thing that’s clear from those conversations is that “collaboration” is a vague term. From what I can tell, marketing people focus on only a fraction of its potential, and it’s the wrong fraction. In fact, I’ve become convinced an expertise in collaboration may just be the catalyst for agencies to reinvent their business models— and the industry as a whole.
It’s getting close to the end of the year and every retailer is gearing up for the post-Thanksgiving madness of Black Friday. This month’s PLAYED looks at how retailers are using gaming hardware and software deals to draw in and retain customers, both online and off.
We’ve torn ourselves away from Brutal Legend, Borderlands, and Uncharted 2 to bring you October’s edition of PLAYED, covering a wide variety of topics and trends that are shaping gaming today. This month, we look at individuality via networked gaming, with consoles empowering gamers to put themselves online and into their favorite games.
As much as we’re waiting for the next Call of Duty release to cannibalize our free time this fall, there’s plenty in the world of gaming that’s keeping us excited until then, bursting this issue of PLAYED at the seams with news and insight. This month, we highlight five titles coming soon that will capture the hearts, minds, and thumbs of gamers worldwide, while taking a deeper look at the launch of The Beatles: Rock Band and its appeal to gamers and non-gamers alike.
