Denuo - denuology.com

Our favorite new show featured on page one has a twist – it’s filmed in Ikea…. secretly. Hilarity ensues.

In this issue we discuss an amazing, and fairly secret, twist in review bombing. We also supply commentary on a helpful video for parents that provides a 101 on online stalking of college-aged students.

In Reflecteur we often bring attention to sites or efforts that are redefining the mash-up in amazingly creative ways. This issue brings attention to two great examples: the Bb 2.0 YouTube re-mixer and 8-bit trip. Both required amazing levels of skill to organize and create for little benefit other than success.

There’s no denying that Twitter is an iconic poster child of the times. What gives the platform its real significance? Besides the bird, it’s what Twitter enables, how people use it, and how these behaviors evolve.

Inspired partly by this and mostly by the opportunity to shed superficial light on the lovely employees here, I embarked on a rigorous analysis to diagnose the different Denuo personalities, based solely on their Tweets.

Below is a summary of findings. Huge credit goes to Sarah for synthesizing the results into this phenomenally frightening visual representation.

NARRATORS provide filtered color commentary. They observe and selectively share worthy nuggets that aren’t corrupted by personal bias and judgment.

CRITICS rant, pick apart, reveal- but only when true inspiration strikes. Their self-musings are discerning, nuanced and often appeal to a more focused and limited group.

POLITICIANS promote, promote, promote. They tirelessly cater to an avid, broad following by frequently spotlighting their wisdom, travels, work and discoveries.

EDITORS curate and distribute content a la news outlets. They find inspiration from their large networks and Tweet/RT the best finds, often multiple times a day.

Read more to see the full details of the study.

We recently collaborated with our Hewlett-Packard clients, Scott Berg, Director of Digital Strategy, and Michael Mendenhall, Chief Marketing Officer, to create the video below. It focuses on the trends that are influencing digital media and services. Mendenhall included it in his presentation this week at Cannes.

The challenge in creating this video was to step back and take a macro view—how broad trends in demography, economics and technology are shaping the digital landscape.

The statistics included are eye-opening, and we found ourselves at multiple points in the discovery process taking moments to reflect—on the scale of these figures, the surprise factors and the implications.

A big Thank You to our clients at HP for inviting us to participate in this initiative.