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The state of modern technology can be summed up by the TV in my hotel room. It was a 50″ flatscreen LCD, mounted beautifully into a wooden console, but displaying a blocky, stretched standard definition signal. Despite the investment made into purchasing these top-tier TVs, the hotel wasn’t using them to their full, high-definition potential. At CES, one could walk through miles of glistening technology, showcasing 3D images, immersive soundscapes, and internet-enabled everything, but to what purpose? Are consumers so over HDTV that they need a third-dimension? Is the world ready for an internet-enabled alarm clock? If the SD broadcast of ESPN greeting me every morning was any indication, the answer might be no.

Not to say that consumers are outright rejecting technological advancement, they’re just not seeing the benefits of such things in their everyday lives. That said, the marketing implications below are less about the gear and more about how marketers could utilize this tech to engage consumers in whole new ways. Through devices like eReaders, services like online storefronts, and the convergence of digital services into the living room, marketers are going to have a lot of opportunity to do groundbreaking work and, perhaps, change consumer perception about these technological breakthroughs. Then, maybe, I can get an HD signal in my hotel room for CES 2011.

I bet you never thought watching a woman cry at the end of a movie could be so hilarious or insightful? What about watching 70+ minutes of why Star Wars: The Phantom Menace was a horrible movie?After you spend and hour plus of your life on those two, head over to Quizpedia to test your deductive skills on some random Wikipedia entries. And then, if you feel you are wasting too much time on social media sites (don’t we all?) check out our last article for some ideas on how to cute back or, perhaps, give it up entirely.

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In Issue 50, we look at an incredible Lego + Matrix creation as well as the continuing popularity of the 1933 Henry Beck London Tube map design. On page two we delve a bit deeper into our collective psych by examining what we can learn about our culture from Google’s search box suggestions. Finally, we look at a few examples of the way digital culture celebrates the collection and presentation of disparate objects in manners their creators never intended.

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I have a box full of mail at home. I don’t mean a shoe box or anything in the “small” vicinity – this box could hold a microwave. It’s full because I hate mail. Only a tiny fraction of what I get is actually necessary. Seinfeld’s Kramer shares my sentiments in Episode 161, where he returns Pottery Barn catalogs to the store, fills his mailbox with bricks, and tries to eliminate his mailing address all together.

Over the 365 days of 2010, Denuologists will be participating in a project called 3six5 that is intended to crowdsource current events in a unique and culturally relevant way.

For those of you unfamiliar with 3six5, it is an exploratory project run by Chicago locals and digital culture pundits Len Kendall and Daniel Honigman.

The premise is simple: for everyday in 2010, a different person will write an entry about their experience that day. There are no set topics, but only the requirement that it must somehow address what is happening in the world that day and how it relates to the author. The purpose of this project is to provide an overall snapshot of the year, told from multiple perspectives and voices.

Authors are asked to write a 365 word reflection, which will ultimately be posted to www.the3six5.com.

This year-long experiment will include diverse perspectives from people like Joe Jaffe, John Winsor and Aaron Goldman.

SVP/Alchemist Saneel Radia has already posted his life in a day to 3six5. Make sure you keep an eye out for some of our fellow Denuologists in the coming months:

• Eric Bee – 3/9/10
• Dan Buczaczer – 4/1/10
• Tim Harris – 7/1/10
• John Rafferty – 8/7/10
• Matt Gibbs – 9/2/10
• Benny Torres – 10/9/10