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So BRAND walks into a bar… (no, this is not a joke).  What happens when “bar” equals “community hub?”

I’ve found the reactions of marketers to the need for serious thought and planning around community-management to be both surprising and fascinating.  After all, community management– like so many of the concepts that come onto our professional radar in a rush of “why haven’t you considered this before”– isn’t a new concept.  We could go all the way back to early human communities and examine counselors, religious figures and even the town drunk for clues about how to keep people happy, engaged and contributing to a greater good (or evil).

After a nice long Memorial Day weekend ushered in the summer, students across the country are taking that last set of finals in hopes of maintaining good grades or bumping up those so-so grades. With the spirit of report cards in the air, I thought it was a good time to give out a report card of sorts to the latest social media/mobile/application craze, location-based apps.

In lieu of grades, I’m taking a more general approach of commenting on: The Good, The Bad, and My Wish. Now bring on the judgment.

Did you miss us? We sure missed you. Most of all, we missed bringing you the latest gaming industry news and trends in this excited-for-E3 issue of PLAYED. This month, we consider the celebrity of developers and how it may shape the industry in years to come. We also check out Apple’s latest step into the gaming space with their Game Center mobile network and proprietary approach to the mobile space, along with the industry’s “green” efforts towards an improved environment. Finally, with achievements and rewards an integral part of gaming, we look at how high scores and in-game bonuses are influencing real-life programs and activities.

This month’s issue of PLAYED takes a trip to the Game Developers Conference to bring you the insights and trends that are taking shape from the core of the gaming industry. From Sony’s motion control to new advents in digital distribution, the conference showcased what the future of gaming could be through the eyes of gaming’s best and brightest. We also take a look at how publishers are changing the way they promote their media opportunities to marketers, and check out how Valve’s Steam distribution platform continues its trendsetting ways. Finally, in an increasingly connected culture where information is accessed instantly, we look at how gaming behavior is shifting to match this demand. .

Allow me to introduce myself: I’m the rookie around here. The admittedly over-eager and dorky intern. I just finished my first week at Denuo and I am delighted to report that everyone here is refreshingly brilliant, intensely focused, yet pleasantly cool and collected (okay guys, can I get my ten bucks now?). Yes, I have much to learn here.

Sure, I expect it to be challenging at the bottom of the food chain, but that doesn’t mean I have to be anxious all the time. In fact, I will use this opportunity to gain critical purchase of my experiences, while providing some comic relief to my new colleagues. Here are four ways to be a n00b at Denuo: