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This week’s issue of Reflecteur looks inward, seeing how digital culture can both connect and inspire us emotionally, while also making us feel more alone than ever. Between photostreams telling life-threatening illnesses to “f**k off” and using social media inspiring others to leave affirmations of beauty and self-worth in public places, the web connects and heals. However, as evidenced by the popular video, “How to Be Alone,” connected culture doesn’t always mean personal fulfillment.

Also, 1 million giraffes.

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In this trail-laden, dysentary-free issue of Reflecteur, we look at how nostalgia fuels digital culture through the fan-made trailer for the classic 80’s edugame, Oregon Trail. Also, more silly parental behaviours laid bare for the entertainment of the web, quitting your job in (fake) style, and a stunning software model of what would happen if the world stopped spinning.

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Forget badges, achievements, connections, engagement, and all those other gaming mechanics you’ve seen across countless media blogs and marketing presentations. Today, we’re going to talk about the most important part of the gaming toolbox. The one thing that you cannot forget about when appropriating the gaming space and all the tools and tricks that lay within.

You can never, ever forget about The Fun.

Reflecteur 65 looks into new and exciting ways digital culture brings us together and sets us apart, whether its the data from social media sites mapping our mood and location, markets catering to a specific person’s need online, or separating our social feeds by friends and ex-significant others. Also, fingerpainting with an iPad and Denuo’s foray into social gaming, via FarmVille and organic foods.

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FarmVille has long been the focal point for social gaming, what with its millions of users, socially-relevant gameplay, and showcasing the gaming potential in Facebook. However, its recent foray into branded experiences in and around the game have introduced a whole new level of possibilities on the virtual farm, something that General Mills‘ organic food brand, Cascadian Farm, saw as a perfect fit for promoting their products.

Denuo was brought on board to help Cascadian Farm extend the already awesome idea to put organic crops into the game outward into both the Farmville community and Cascadian Farm’s community. Since both communities were made up of dedicated, passionate, and extremely vocal folks, the challenge was bringing these two groups together without alienating either side.

We considered the changing gaming space and how folks are playing with each other these days and, using three key things we know about gaming culture, built a couple of ways to mix the groups together to equally enjoy this unique experience.