Social Media Marketing (My Shoes Made Me Write This)
Posted by Trey Ho | November 18, 2009
Social media marketing is such a broad term, yet most marketers are so quick to stereotype it with an association to Twitter, Facebook, and other social networks of the like. Broadly speaking, I tend to look at social media marketing as the closest thing we’ll get to the modernization of the oldest (and still the most successful) form of advertising, that is, word of mouth. For example, Yelp relies on real people to share unsolicited recommendations on almost everything under the sun. Therefore, the age-old act of somebody recommending a restaurant to a friend is a primitive microcosm of Yelp’s service, or should I say, Yelp’s service is simply the modern day (technology-powered) macrocosm of that same act.





