Trey Ho

  • Bio: Manager and Canuck Extraordinaire
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Social Media Marketing (My Shoes Made Me Write This)

Posted by Trey Ho | November 18, 2009

socialmediamarketing

Social media marketing is such a broad term, yet most marketers are so quick to stereotype it with an association to Twitter, Facebook, and other social networks of the like. Broadly speaking, I tend to look at social media marketing as the closest thing we’ll get to the modernization of the oldest (and still the most successful) form of advertising, that is, word of mouth. For example, Yelp relies on real people to share unsolicited recommendations on almost everything under the sun. Therefore, the age-old act of somebody recommending a restaurant to a friend is a primitive microcosm of Yelp’s service, or should I say, Yelp’s service is simply the modern day (technology-powered) macrocosm of that same act.

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Arcade Titles Need Love Too

Posted by Trey Ho | July 3, 2009

nintendo
The classic Nintendo controller has 4 buttons and a directional pad. Today, there are exactly 12 buttons, a directional pad, and two joysticks on an Xbox 360 controller. However, the days of single-digit button gaming are far from gone and, in my opinion, have not lost any luster. Simplicity, approachability, and raw (uncomplicated) fun are some of the core characteristics you’ll find in two upcoming Xbox Live arcade games that I’m personally looking forward to: ‘Splosion Man by Twisted Pixel and Zombie Apocalypse by Konami.

The thing that’s changed is, for the general population, new arcade titles easily get lost with all of the attention drawn onto today’s mega blockbuster hits.

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Soft Serve and Pansy Leagues

Posted by Trey Ho | May 10, 2009

round house kick for food
The biggest difference between the NHL and the NBA today: The NHL rewards toughness. Lay a guy out with a good clean check and get celebrated by your coach and teammates back in the locker room. Spring right back up and continue skating AFTER getting laid out and you’ll earn your teammates’ and the other team’s respect for life. Same goes for the NFL.

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Dissecting Twitter

Posted by Trey Ho | April 9, 2009

twitter

I can’t go thirty minutes driving in my car without hearing about Twitter. From this, you can safely assume two things: 1. I don’t have satellite radio, and 2. Twitter is officially mainstream, spreading like chickenpox in a third grade classroom.

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