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So BRAND walks into a bar… (no, this is not a joke).  What happens when “bar” equals “community hub?”

I’ve found the reactions of marketers to the need for serious thought and planning around community-management to be both surprising and fascinating.  After all, community management– like so many of the concepts that come onto our professional radar in a rush of “why haven’t you considered this before”– isn’t a new concept.  We could go all the way back to early human communities and examine counselors, religious figures and even the town drunk for clues about how to keep people happy, engaged and contributing to a greater good (or evil).

I knew I was late to the game on Hoarders, A&E’s  “look inside the lives of two different people whose inability to part with their belongings is so out of control that they are on the verge of a personal crisis,” so I watched it over the weekend. I was smirking as the show came up and the initial interviews with the subjects began.  Initial shots of their homes revealed stacked up boxes, stuffed animals, guns in open cases, and– in one home– a computer tucked away down a meandering walk-lane made of detritus.  I happened to have my laptop open and glanced at my screen.

And then I became afraid.