Denuo - denuology.com

After being presented with the opportunity to take a trip to Las Vegas to talk with fantasy sports experts, I realized life can truly be too good at times. I had no idea this “fantasy” trip would also give me insight into the future of fantasy sports. Those same experts showed me that the industry 27 million consumers spend countless hours enjoying is preparing to go into many interesting directions in the future. Because of this fact, I recommend marketers get in the game (poor pun intended) sooner than later.

I had the pleasure of speaking at Fantasy Sports Trade Association’s 2010 Winter Business Conference last week. For those not familiar, the FSTA provides a forum for interaction between the hundreds of existing and emerging companies across the fantasy sports industry. My specific discussion revolved around the opportunity for advertising in the fantasy sports industry but the true insight for advertisers came from the many conversations held following the panel.

I have spent my entire life being told the term “Peeping Tom” carried both serious and negative connotations. Because of that, I instantly think of some dirt bag guy in the bushes taking a gander into an unsuspecting victim’s window. It is the reason I will never occupy an apartment/condo on the first floor or in direct line of sight with office buildings. Every so often, I even hear news coverage of police catching these curious fellows, which confirms their existence. Because of these thoughts, we as society have agreed that “peeping” is not a socially acceptable habit. Unfortunately, I’ve recently come to the conclusion that I may be a Peeping Tom or at least a virtual version.