Denuo - denuology.com

I have a box full of mail at home. I don’t mean a shoe box or anything in the “small” vicinity – this box could hold a microwave. It’s full because I hate mail. Only a tiny fraction of what I get is actually necessary. Seinfeld’s Kramer shares my sentiments in Episode 161, where he returns Pottery Barn catalogs to the store, fills his mailbox with bricks, and tries to eliminate his mailing address all together.

This article started with a conundrum. After a year of saving soda can tabs at my desk, I’d managed to fill a small cereal bowl to the brim. I transferred them to a Ziploc and stowed them in my desk to later give to Ronald McDonald House Charities (RMHC), for their Pop Tab Collection drive that’s been going on for at least 10 years. When talk of a jelly-bean-in-a-jar-counting-contest came up later that day, I busted out my baggie of tabs as an alternative to jelly beans and the flabbergasting began.

Influencers and Word of Mouth are hot topics among marketers, planners and researchers – and for good reason. Influencers can affect anything from consumers’ brand preferences to their spending habits through just a single conversation. Whether it’s as small as where to get your hair cut or as big as what firm to trust with your retirement money, conversations are constantly happening, and knowing who the influencers are and what they think about the brands in the category is imperative.