Denuo - denuology.com

I come from the school of thought that ads should have some level of utility. Not just from the goal of trying to get people’s attention in a very fragmented and saturated advertising world, but in a weird “we owe them at least that much” way. If someone is asking for your time/interest, the least they could do is provide you with something. I don’t mean that an ad has to say “here is a tip on how to refloor your kitchen on a budget. PS, switch to AT&T.” Utility can take a variety of forms, be it entertainment, information, a technology, or, the newest one I have come across, giving you money to gamble on sports.

Like most Americans, I had the full intention of watching the inauguration proceedings of our 44th President, Barack H Obama (nice move on the H, publicist) by way of the internets. However, in what I can only assume is one in a growing series of conspiracies against me, I couldn’t get any video players to work without brutal lag time. Everywhere.

What’s that? You’re so fascinated by this story you want some details? Well ok…

Last week I popped in my local neighborhood Arby’s to pick up a delightful lunch. As I was walking in, I saw a sign in the window advertising 5 regular roast beef sandwiches for $5.49 (or something close). As a pretty savvy investor I realized what an amazing deal that was. The sandwiches are good cold so I can just pop ‘em in the work fridge and I have an easy cheap lunch option for the week. Done and Done.

In this installment of Chicago vs LA, Chris and John will argue the outcome of the ACC Championship that is to take place on Dec 6. Before you start penning your hate letters decrying this as not a “Chicago vs LA thing!” please note that Chris went to Virginia Tech and John went to Boston College, the two teams meeting for the title. This will be the second year in a row that the teams will meet to decide who goes to Orange Bowl with Virginia Tech winning last year’s game 30-16. BC has won the regular season match-ups the last two years and Vegas has the line as Even. So who will win this clash of Big East turned ACC rivals? You decide…

Apparently the folks at Cha Cha are an ethical bunch.

Let me set the scene… I was having a friendly conversation with the Alchemy team and somehow the topic of Key Lime pie came up (as is often the case). This is the dialogue that followed: