The Other Green Movement
Posted by Dan Buczaczer | March 27, 2009
President Obama yesterday held a fairly remarkable town-hall style meeting yesterday called Open for Questions. Anyone could go to the site and either suggest a question and/or vote on which questions the president should answer. For the YouTube debates that took place during the election, it seemed fairly random which questions were selected for answering. But this time around, it appears the president really did tackle those with the most votes, submitting to the will of the people. That likely seemed like a problem-free strategy until the administration realized that the top question across a third of the categories was about legalizing marijuana.
Generally, Hollywood is one of the first to latch onto whatever the latest trend becomes in marketing and technology. Trailers helped pave the way for online video. Studios were amongst the first to push the boundaries of mobile. TV shows embraced online communities and blogs well before most. But they seem to be lagging in one crucial new trend – transparency. Big brands have slowly started to open up. Even the new government is on board. But Tinseltown seems more reluctant than anyone to embrace the idea beyond a few behind the scenes features and a gag reel on the DVD.



