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We recently collaborated with our Hewlett-Packard clients, Scott Berg, Director of Digital Strategy, and Michael Mendenhall, Chief Marketing Officer, to create the video below. It focuses on the trends that are influencing digital media and services. Mendenhall included it in his presentation this week at Cannes.

The challenge in creating this video was to step back and take a macro view—how broad trends in demography, economics and technology are shaping the digital landscape.

The statistics included are eye-opening, and we found ourselves at multiple points in the discovery process taking moments to reflect—on the scale of these figures, the surprise factors and the implications.

A big Thank You to our clients at HP for inviting us to participate in this initiative.

There is a monster that haunts the world of business, and it rears its ugly head especially in the world of marketing. We all know of its existence, and we all call it up from time to time. Yet we dare not speak its name, for fear that it might destroy us—its very creator.

Last month we celebrated the first anniversary of Reflecteur, a product we created to help us understand digital culture. The modern marketplace is one that increasingly is shaped by digital culture – how people use digital platforms to connect with each other, share with like-minded people, express themselves, and find entertainment, among other tasks.

I really love unintended references to the movie Spinal Tap.
In our Chicago office, we have the Flavia coffee machines – the kind that make one cup of coffee at a time. Like all of those type of machines, this one uses little individual coffee packets. I really like it – the coffee is good and it provides lots of choices, including tea, hot cocoa, etc.