Caroline Chen

Denuo @ Media 2010 Sydney to Debunk Sacred Cows of Marketing

Posted by Caroline Chen | March 1, 2010

harrisradia_media2010

Photo Credit: X|Media|Lab

Tim Harris and Saneel Radia recently descended upon Sydney to talk marketing creativity and make tangential TMNT references at Media 2010, a one-day international gathering of media, marketing and advertising leaders. Denuo was excited to be represented among this influential group to discuss the new rules for success in the evolving digital landscape.

In Sacred Cows Stifling Marketing Creativity, Tim and Saneel identify the sacred cows that lead to less creative organizations, and offer up their perspective on the philosophies that make creative companies successful.

Keep reading for reactions and video from our presentation, as well as Saneel’s podcast interview with Australian mag, Marketing.

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Top 5: Worst Fake-Celeb Twitter Pages

Posted by Caroline Chen | July 16, 2009

twitter fake celebs

If you read The Superficial, watch E! in lieu of evening news, or hungrily flip through InTouch at the grocery only to gingerly return its battered pages to its shelf with your pride just slightly wounded, you’re my celeb-whore soul mate. And since we are such kindred spirits, you should already know that Twitter is the ultimate celeb-whore feeding grounds, where digital stalking thrives, guilt-free and fully endorsed.

But not everything is happy and healthy in the CelebTwittersphere. Once plaguing America Online chatrooms and LiveJournal communities, a renewed epidemic of celeb fakes is taking over Twitter. And this time around, it’s somehow more damaging. Tony La Russa was going to take it to the courtroom, and Sarah Palin was forced to start her own Twitter account. I, too, have been a victim — of following many a fake. Twitter deserves some credit for attempting to take action with their beta Verified Account service, but so far it’s been used sparingly, at record-setting snail’s pace.

Thus, on my own weak vendetta to “research” and weed out the fakest of the fake, I’ve determined the Top Five Worst Fake-Celeb Twitter Pages for your viewing pleasure:

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From blog to book deal.

Posted by Caroline Chen | May 4, 2009

tucker max

I guess the Internets has done the same thing for unsigned artists as it has for moonlighting authors. More and more bloggers are seeing their creativity pay off not only in traffic, but also in book deals:

Stuff White People Like

Stuff On My Cat

I Can Has Cheezburger?

Hot Chicks With Douchebags

Tucker Max (NSFW, unless you have a conveniently inward-facing desk.)

Tiny Art Director

Keep reading about the Stuff Everyone Likes: cold-hard cash.

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Defending my right to meh.

Posted by Caroline Chen | March 20, 2009

meh denuology

John Durbin demonstrating the importance of meh at a Denuo outing.

Generation Y seems to be plagued with the label of being…I dunno…indifferent. Marketers spend billions attempting to get through to us, and so far it looks like discordant jingles and sacrificial non-friendships are the only things worth acknowledging these days. Figures that we’re responsible for perpetuating the ultimate expression for apathy: meh (or “meah” if you’re nasal).

Yes, I know. It’s been around for a while, and became official last year. But has anyone ever figured out where it came from? Keep reading to find out.

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