Benny Torres

Counter Top 5: Benny (not) @ E3

Posted by Benny Torres | June 17, 2009

e3 summary
E3 is one of the only events where attendees and those sitting at home can have equally valid, but disparate opinions. It’s the strange outcome of a videogame industry where interaction is essential to any experience and a videogame community that demands a flood of news, impressions, and detail to replace the interaction they’re missing out on. With that in mind, I present a counter top 5 (pun!) to Eric’s top 5 of E3. This not only reflects my distinct tastes from Mr. Bee (and they are pretty darn distinct) but also the fact that I was two times zones away from any sort of playable e3 games.

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Jimmy Fallon and the Future of Gaming

Posted by Benny Torres | June 16, 2009

Jimmy Fallon has been making some tech-friendly gestures lately at his new position on the Late Show. Recently he featured Microsoft’s Project Natal only a couple days after it was unveiled at e3 (with John Krasinski in tow in less). The clip above is certainly entertaining in its own right (especially Jimmy channeling a 5 year old right before opening his birthday gifts) and the tech seems to work well – but it’s the larger implications of this appearance that have me the most excited.

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The Strange World Of Direct Mail

Posted by Benny Torres | May 27, 2009

I moved into a new apartment about a year ago, and I receive an insane amount of direct mail. It’s usually addressed to “Or Current Resident,” – and I’ve gotten enough of it that I’m well versed in the rather unique tactics used in the space.

Despite this direct mail expertise, I was still amazed at this particular piece from AT&T. I’ve scanned in the envelope and the insert for your enjoyment. Click for more direct mail strangeness.

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I Want To Buy This Garbage

Posted by Benny Torres | March 30, 2009

nyc garbage

Although I’m no designer – I am a bit of a design geek (especially when it comes to packaging and icons). So when I happened upon this story at The Dieline (one of my favorite daily blogs) I felt compelled to share it.

“Artist and Entrepreneur” Justin Gignac has been creating something and selling it on a website, New York City Garbage. He picks garbage off the streets of NYC, arranges it in a clear cube, slaps a label on it that says “Garbage of New York City” (in Helvetica, naturally), and sells them online.

Gignac initially sold the cubes as a “gag gift” for $10 – but has since raised the price to $50 – $100. The higher priced versions feature garbage from special events like New Year’s Eve in Times Square.

I think the actual cubes themselves look great, but I’m even more smitten with the concept behind them. The cubes, according to Gignac, were born to prove that “packaging matters” by “packaging something that absolutely no one in their right mind would ever want to buy.” Then why oh why do I want one oh so much?

 
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WE WON A TWITTER REVENUE CONTEST!

Posted by Benny Torres | February 5, 2009

twitter

A couple weeks ago Saneel was browsing the internets and happened upon Silicon Alley Insider’s “Twitter Business Model Contest.” The contest asked for ideas on a viable revenue plan for Twitter – something it doesn’t quite yet have. He forwarded the link to the rest of the group and we decided that we wanted to tackle the problem.

Why, you ask? Well, frankly, we love Twitter. Nearly everyone in the office uses it on a daily basis. (Heck, Saneel even created some rules to tweet by.) We’d hate to see Twitter disappear.

We also thought we could come up with a more innovative (and less intrusive) idea than ads via Twitter. Being ad supported means being focused on CPM – and that just didn’t make much sense to us. So with that – we released the hamsters onto the wheels in our heads and got to thinking.

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