Street art has become extremely popular and almost glorified. Its inherent rebelliousness and unrelenting challenge of authority are more often viewed as sexy and cool than criminal and destructive. With this growing support, street artists have become less cautious and clandestine. Instead, they are using their art to make large scale social statements.
This summer, 25 street artists from 8 different countries created perhaps the biggest, most impactful social campaign in street art history, the Brandalism Project. By artistically transforming billboards into anti-ads, this project challenges the authority of the advertising industry. While their art is visually enticing and attention-grabbing, their campaign is itself a contraction. By advertising against advertising, the Brandalism Project evinces the inescapability of the ad world.