Denuology: The Observation and Observations of Denuo. » Anisha

A Day at the NRA

Anisha — Tue, 25 May 2010 22:20:59 +0000

Thanks to my favorite cohort, I had the opportunity to attend the NRA Show yesterday (THIS not this).

It was a huge cluster of everything food related from celeb chefs to the latest innovations in kitchen refrigeration to blenders that double as guillotines to mobile cuisine, also known as the new black. Sadly, there were no exhibitions dedicated to The Human Centipede.

Aside from sampling a frightening range of food for 382 minutes, here are my top 3 highlights:

3) Seeing the potato chips of the future from a short distance. Sadly I wasn’t able to sample due to some persistent, pushy broads who boxed me out.

2) Listening to Foursquare highlight some of its more interesting business applications during the social media panel. Namely lawyers who give discounted services to those who check-in to jail, car services that offer free rides to the mayors of major airports and the Jimmy Choo trainer hunt. Really makes you think health clinics are missing out for not pushing the Rolls Royce of STD testing to those bullish enough to check-in to the Sybaris Pool Suites.

1) Meeting my 2nd husband at the First-Ever Foodie Flash Mob! See 35 seconds in, and admire the pure velocity and spirit of his turns.

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Denuo is Full of Prudes & Whores

Anisha — Mon, 06 Jul 2009 23:51:45 +0000

There’s no denying that Twitter is an iconic poster child of the times. What gives the platform its real significance? Besides the bird, it’s what Twitter enables, how people use it, and how these behaviors evolve.

Inspired partly by this and mostly by the opportunity to shed superficial light on the lovely employees here, I embarked on a rigorous analysis to diagnose the different Denuo personalities, based solely on their Tweets.

Below is a summary of findings. Huge credit goes to Sarah for synthesizing the results into this phenomenally frightening visual representation.

NARRATORS provide filtered color commentary. They observe and selectively share worthy nuggets that aren’t corrupted by personal bias and judgment.

CRITICS rant, pick apart, reveal- but only when true inspiration strikes. Their self-musings are discerning, nuanced and often appeal to a more focused and limited group.

POLITICIANS promote, promote, promote. They tirelessly cater to an avid, broad following by frequently spotlighting their wisdom, travels, work and discoveries.

EDITORS curate and distribute content a la news outlets. They find inspiration from their large networks and Tweet/RT the best finds, often multiple times a day.

Read more to see the full details of the study.

DATA COLLECTION

*Included active Denuo Tweeters (updated in past 3 months)
*Data collection cutoff date was the AM of 6/30/09
*Past 10 Tweets for each employee were dissected at a nearby lab (or a spreadsheet that can be provided upon request)
*RT and @ mentions were included, direct @ replies were omitted

SCORING

*Each employee was assigned a 0-10 score on two scales: promiscuity and egocentricity
*Promiscuity (prude-whore): Based on number of followers, following, and frequency of Tweets
*Egocentricity (me-you): Based on degree to which the content/tone of Tweets are self-focused

CAVEATS

*Profiling solely intended to represent a recent snapshot in time
*Data interpretation colored by excessive levels of relativity and subjectivity, further magnified by my questionable judgment.

my new favorite indian (on ‘top chef’)

Anisha — Sat, 10 Jan 2009 04:24:32 +0000

Screw Padma. Radhika has now won me over with 2 sentences…

Last week, I went to her restaurant, Between- Boutique Cafe & Lounge in Wicker Park. Overall, an underwhelming experience. Radhika was there and talked to us for a bit, about the show and our meal. For those who care, she was a little slow with the humor and lacked charisma. Anyway, I Yelped about our experience, which would be the natural end to the story. But then…
I get this response from her 10 hours later via Yelp:

Hey there Anisha A.

Sorry your experience with us was so unfortunate. Hope you find what you think are better places to dine in the city.

Sincerely,
Chef Radhika

Basically, I equated her place to an upscale swingers club (actually a compliment), criticized her specialty chutneys and crucified the service. And how does she respond? Polite, sincere and non-defensive. In the very process of not trying to win me over, she did exactly that.

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feeling manly in toronto?

Anisha — Fri, 19 Dec 2008 05:24:32 +0000

Or hungover in NYC?
Or naughty in London?
My hunch is that happens to us on average about 2.3 times per month.

That’s why this is a brilliant concept. Which would be absolute gold if married with Yelp’s rich vault of content.

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Abraham Obama

Anisha — Fri, 07 Nov 2008 05:20:55 +0000

Sure, Obama has not been subtle in channeling Abraham Lincoln- from announcing his candidacy in Springfield right up to quoting him in his acceptance speech.

Think this is going too far, but a provocative piece of art nonetheless.