Denuo - denuology.com

There’s no denying that Twitter is an iconic poster child of the times. What gives the platform its real significance? Besides the bird, it’s what Twitter enables, how people use it, and how these behaviors evolve.

Inspired partly by this and mostly by the opportunity to shed superficial light on the lovely employees here, I embarked on a rigorous analysis to diagnose the different Denuo personalities, based solely on their Tweets.

Below is a summary of findings. Huge credit goes to Sarah for synthesizing the results into this phenomenally frightening visual representation.

NARRATORS provide filtered color commentary. They observe and selectively share worthy nuggets that aren’t corrupted by personal bias and judgment.

CRITICS rant, pick apart, reveal- but only when true inspiration strikes. Their self-musings are discerning, nuanced and often appeal to a more focused and limited group.

POLITICIANS promote, promote, promote. They tirelessly cater to an avid, broad following by frequently spotlighting their wisdom, travels, work and discoveries.

EDITORS curate and distribute content a la news outlets. They find inspiration from their large networks and Tweet/RT the best finds, often multiple times a day.

Read more to see the full details of the study.

Screw Padma. Radhika has now won me over with 2 sentences…

Last week, I went to her restaurant, Between- Boutique Cafe & Lounge in Wicker Park. Overall, an underwhelming experience. Radhika was there and talked to us for a bit, about the show and our meal. For those who care, she was a little slow with the humor and lacked charisma. Anyway, I Yelped about our experience, which would be the natural end to the story. But then…

Or hungover in NYC?
Or naughty in London?
My hunch is that happens to us on average about 2.3 times per month.

That’s why this is a brilliant concept. Which would be absolute gold if married with Yelp’s rich vault of content.

Sure, Obama has not been subtle in channeling Abraham Lincoln- from announcing his candidacy in Springfield right up to quoting him in his acceptance speech.

Think this is going too far, but a provocative piece of art nonetheless.