Denuo - denuology.com

I’ve been thinking about the iPad backlash and decided it isn’t because the device is subpar. Instead, the device is disappointing to many. When I ask myself why, I see a rare but significant problem for Apple: the Curse of Brand. It’s a syndrome that occurs when the expectations of a brand are so precise (and high) that it can only appease them in a very specific way. I thought of other brands that have suffered from the Curse of Brand and realized the same could be said of Muhammad Ali. In fact, looking at these two brands side by side, I’ve concluded Jobs strategically navigated this curse, while Ali did not.

Social Media Week is in full swing all around the globe, bringing six different cities together for a conference and discussion connected digitally. In New York, Denuologist Saneel Radia particpated on a panel about the benefits of crowdsourcing, titled, “CROWDSOURCERY POTIONS 101: WHY SOME MARKETING POTIONS FAIL AND OTHERS THRIVE.” The discussion ranged from the very definition of crowdsourcing, to looking at its effect on not only a business’ bottom line, but also the cultural aspects of a business and the impact on control within the organization.

After being presented with the opportunity to take a trip to Las Vegas to talk with fantasy sports experts, I realized life can truly be too good at times. I had no idea this “fantasy” trip would also give me insight into the future of fantasy sports. Those same experts showed me that the industry 27 million consumers spend countless hours enjoying is preparing to go into many interesting directions in the future. Because of this fact, I recommend marketers get in the game (poor pun intended) sooner than later.

I had the pleasure of speaking at Fantasy Sports Trade Association’s 2010 Winter Business Conference last week. For those not familiar, the FSTA provides a forum for interaction between the hundreds of existing and emerging companies across the fantasy sports industry. My specific discussion revolved around the opportunity for advertising in the fantasy sports industry but the true insight for advertisers came from the many conversations held following the panel.